Creating a Narrative & Making News

From Product Features to National Features

This chapter helps you develop foundational messaging, tie it to larger narratives, and build a sustainable PR schedule — with or without big launches or company announcements. You’ll also learn how to "create" your own news using original data and thought leadership.

Building Brand Narratives That Resonate

The most successful startups don’t just sell products — they tell stories. A strong narrative makes your brand memorable and compelling to both media and customers.

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Generating News When You Have None

You won’t always have a new product or funding announcement, but sustained PR depends on showing up consistently. You can "create" newsworthy stories even in quiet periods.

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Thought Leadership Through Data

Original data is one of the most effective ways to create news, earn authority, and position your brand as a category leader. It gives journalists something exclusive and valuable.

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