Aligning PR With Business Goals

PR Is a Business Function — Treat It Like One

Here, we show you how to link your PR strategy directly to your startup’s objectives. Whether you're fundraising, hiring, launching, or repositioning, this chapter helps you define measurable goals for awareness, visibility, and conversion. You’ll also learn how to structure your PR calendar and messaging based on strategic business priorities.

PR That Matches Your Business Priorities

PR is most effective when it aligns with what your business is actually trying to achieve — whether that's fundraising, product growth, market entry, hiring, or otherwise.

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Planning With a Purpose

A thoughtful PR calendar ensures you’re not scrambling for visibility. Planning around milestones, events, and seasons keeps your brand top-of-mind year-round.

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Measurement That Matters

You can’t improve — or prove — what you don’t measure. Tracking the right PR metrics shows stakeholders what’s working and helps you make smarter, faster decisions over time.

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