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PUBLIC RELATIONS PITCHES

GreenFork

Compostable kitchenware brand

What the Company Did

Leveraged Earth Day for an impact-driven angle

Partial Success

Result:
  • Great seasonal timing and mission alignment

  • Data-backed milestone gave the pitch weight

  • However, pitch went to too broad a list—only niche sustainability outlets picked it up

  • Success came despite distribution misalignment; better targeting could have earned top-tier placement

Fractional Executives

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