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PUBLIC RELATIONS PITCHES
FitGoNow
Mobile fitness app for gym-goers
What the Company Did
Announcement of a minor UX update in the app
Failure
Result:
Not newsworthy (UI tweaks and bug fixes are rarely press-worthy)
Lacked a hook, data, or user insight
Too casual and vague—no compelling reason for the journalist to care
No tie to trend, moment, or external relevance
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