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PUBLIC RELATIONS PITCHES
DashCart
Smart grocery cart for retail stores
What the Company Did
Soft launch at one small local retailer
Failure
Result:
Vague language (“revolutionize” without proof)
No relevant data, launch traction, or customer angle
Didn’t tie into a broader story (e.g., labor shortages, retail automation trends)
Tone was too hype-driven without substance
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