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PUBLIC RELATIONS PITCHES
ByteSize Learning
AI-powered microlearning platform for corporate L&D teams
What the Company Did
Launching a new report on Gen Z preferences for workplace learning
Partial Success
Result:
Headline stat was compelling and tied to workplace trends
Report was well-packaged, but media outreach focused too narrowly on HR publications
Missed opportunity to pitch to general business and Gen Z-focused outlets where the data could’ve made a bigger splash
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