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PUBLIC RELATIONS PITCHES
AutoDash
Real-time driving habit tracker for car owners
What the Company Did
Announced a new feature with no market signal or audience relevance
Failure
Result:
Feature announcement lacked broader context (e.g., insurance benefits, teen driver programs, fleet applications)
No user stats, data, or partnership to anchor the value
Pitched generically—didn’t align with any seasonal or societal narrative
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