This collection of metrics cards offers detailed insights into key software development metrics, showcasing methods for improvement, real-world examples, and departmental utilization. By focusing on these metrics, product teams can strategically drive growth, enhance product quality, and optimize user engagement, ensuring sustained success in a competitive landscape.

Customer Retention Rate measures the percentage of customers a company retains over a given period without including new customers. It is a vital indicator of customer satisfaction, loyalty, and the effectiveness of retention strategies.

Active Users measures the number of unique users who engage with a product within a specific period, typically daily (DAU) or monthly (MAU). This metric is key for assessing user engagement and product reach.

Burn Rate refers to the rate at which a company consumes its cash reserves before it starts generating or increases its current revenues. It is a critical metric for startups and growth-stage companies to monitor their sustainability and financial health.

Churn Rate is the percentage of customers or subscribers who stop using a company's product or service within a given time period. It is a critical metric for assessing customer retention, satisfaction, and overall business health.

Net Profit Margin measures the percentage of revenue that remains as profit after all operating expenses, interest, taxes, and other costs have been deducted. It is a crucial indicator of a company’s profitability and financial efficiency.

Lifetime Value (LTV) represents the total revenue a company can reasonably expect from a single customer account throughout the business relationship. It reflects the financial value of a customer and helps assess the long-term viability of customer acquisition strategies.