Measuring Your Product
This collection of metrics cards offers detailed insights into key software development metrics, showcasing methods for improvement, real-world examples, and departmental utilization. By focusing on these metrics, product teams can strategically drive growth, enhance product quality, and optimize user engagement, ensuring sustained success in a competitive landscape.
Available Metrics:
59
Customer
Customer Health Score
Customer Health Score is a metric that combines various indicators to assess the overall health and satisfaction of a customer with a product or service. It helps predict customer retention, identify at-risk customers, and gauge overall customer engagement.
FORMULA
Customer Health Score = Weighted Sum of Various Factors
Customer
Engagement Score
The Engagement Score is a composite metric used to assess the level of user interaction and involvement with a product or service. It typically combines various factors such as frequency of use, feature utilization, session length, and user actions to quantify overall engagement.
FORMULA
Engagement Score = ∑ ( Activity Weight × Activity Frequency )
This formula involves assigning weights to different types of user activities based on their importance and then summing the products of these weights and the corresponding activity frequencies.
Customer
Onboarding Time
Onboarding Time measures the duration required to effectively integrate a new customer or employee into a system, process, or organization. For businesses, particularly in the software sector, it indicates the time taken for a new customer to become fully operational with the product.
FORMULA
Onboarding Time is typically measured in days or weeks. The specific measurement depends on the predefined milestones that define when a person or customer is considered fully onboarded.
Customer
Product Stickiness
Product Stickiness measures how often users return to a product, indicating the product's ability to engage users regularly. It's calculated using the ratio of Daily Active Users (DAU) to Monthly Active Users (MAU), showing the average daily engagement relative to the monthly user base.
FORMULA
Product Stickiness = ( DAU / MAU ) × 100%
Product
Feature Adoption Rate
Feature Adoption Rate measures the percentage of users who start using a new feature of a product within a specific timeframe after its release. This metric helps assess the effectiveness of feature rollouts and user engagement with new product enhancements.
FORMULA
Feature Adoption Rate = ( Number of Users Using the Feature / Total Number of Users ) × 100%
Operational
Payback Period
The Payback Period metric calculates the time required for an investment to generate returns that cover the initial expenditure. This financial metric is crucial for assessing the risk and liquidity of investments, particularly in capital-intensive industries.
FORMULA
Payback Period = Initial Investment Cost / Annual Cash Inflows