Pre-Event Campaigns & Audience Engagement

Chapter 2 focuses on building excitement and engagement before the event begins. It details how to execute multi-channel marketing campaigns that drive qualified booth traffic, design audience-specific messaging, and utilize tools like email, social media, and landing pages for appointment setting. With strong pre-show planning, you can ensure your booth is busy with the right people and your team is set up for productive conversations.

Multi-Channel Campaign Execution

Build awareness and generate excitement leading up to the event using coordinated digital campaigns across channels like email, social media, display, and paid search.

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Audience Segmentation and Targeting

Reach the right audience with the right message by segmenting your contact database and building custom targeting lists for your campaigns.

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Content and Messaging Strategy

Develop compelling, event-specific messaging that resonates with your audience and reinforces the value of visiting your booth.

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Appointment Setting and Engagement Tools

Secure high-value meetings before the event starts by using tools and tactics that make it easy for attendees to engage with your team.

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