The ideation and concept development phase transforms user and business insights into actionable product ideas. This step focuses on generating, evaluating, and refining creative solutions that align with both user needs and business goals.
Brainstorm Design Ideas
Brainstorming generates a wide range of potential solutions for the identified user problems and business objectives. It encourages creativity and out-of-the-box thinking.
Wireframes are simple, low-detail drawings that outline the basic layout and functionality of your product. They help visualize ideas and test early concepts.
Concept validation involves sharing ideas and wireframes with stakeholders to gather feedback and ensure alignment. This step confirms that designs meet both user and business needs.