Defining product goals establishes a clear direction for the design process by aligning business objectives with user needs. It provides a foundation for decision-making throughout the project, ensuring alignment among stakeholders.
Identify Business Objectives
Understanding business objectives helps anchor the product to measurable outcomes that drive company success. This step ensures alignment between the product team and stakeholders.
Identifying user problems ensures the product addresses meaningful needs, which drives adoption and satisfaction. Empathy and in-depth research are critical to uncovering user challenges.
A product vision defines the product’s purpose and long-term goals. It serves as a guiding star for the team, ensuring all efforts contribute to a cohesive goal.