DESIGN
Define the Product Goals
Create a Clear Product Vision
A product vision defines the product’s purpose and long-term goals. It serves as a guiding star for the team, ensuring all efforts contribute to a cohesive goal.
Why it's Important
Inspires and aligns teams.
Provides a clear direction for decision-making.
Helps prioritize ideas that contribute to the vision.
How to Implement
Host Vision Workshops: Collaborate with stakeholders to articulate the product’s purpose and value.
Study Competitors: Analyze what similar products aim to achieve and where gaps exist.
Draft a Vision Statement: Summarize the product’s goals and unique value in one sentence.
Refine and Share: Iterate based on feedback from team members and stakeholders.
Document and Evangelize: Regularly remind the team of the vision during planning sessions.
Available Workshops
Vision Statement Drafting: Write and refine a one-sentence vision statement.
“What If” Scenarios: Imagine future possibilities for the product.
Competitive Analysis: Identify differentiation points.
Stakeholder Brainstorming: Collaborate on aligning perspectives.
Elevator Pitch Creation: Craft a concise explanation of the product vision.
Deliverables
Vision statement.
Competitive analysis.
Elevator pitch.
How to Measure
Team alignment around the vision.
Consistency of decisions with the vision.
Stakeholder approval of the vision.
Real-World Examples
“To organize the world’s information and make it universally accessible and useful.” This vision drives all product development.
Focused on “capturing and sharing the world’s moments” to promote visual storytelling.
Zoom
Emphasized “making communications frictionless,” ensuring simplicity and accessibility in every feature.
Get It Right
Keep the vision concise and inspiring.
Collaborate with cross-functional teams.
Make the vision specific and actionable.
Regularly communicate the vision to stakeholders.
Adapt the vision as new opportunities arise.
Don't Make These Mistakes
Crafting a vague or uninspiring vision.
Excluding stakeholders from the process.
Overcomplicating the language.
Failing to align vision with user needs.
Neglecting to revisit and evolve the vision.