Segment Users to Find High-LTV Niches

Not all users are created equal. This section shows how to segment your users by behavior, demographic, and acquisition source to find your most valuable—and scalable—customer segments.

Why it's Important

Highlights who your best customers actually are.
Allows tailored messaging, onboarding, and pricing.
Helps you double down on your most profitable acquisition channels.
Informs product decisions based on high-value behaviors.
Enables smarter forecasting by segment performance.

How to Implement

Segment users by traits (e.g., company size, role, location).
Segment by behaviors (e.g., usage frequency, feature adoption).
Use filters in your analytics tools (GA4, Mixpanel, CRM) to create cohort views.
Compare metrics across segments (LTV, churn, time-to-conversion).
Identify your top 1–2 "power user" profiles.
Visualize segment-specific trends and funnel performance.
Use these insights to prioritize product features or campaigns

Available Workshops

Segment Brainstorm Jam: Create a list of possible user segments.
LTV Heatmap Exercise: Cross-tab LTV by acquisition source and user type.
Behavioral Cohort Walkthrough: Chart out daily/weekly user patterns.
Top 10 Users Breakdown: Study your highest-value accounts in depth.
Segment Storytelling Workshop: Turn data into profiles and backstories.
Segment Prioritization Grid: Evaluate segments by size, value, and scalability.

Deliverables

A user segmentation plan (demographic and behavioral).
Dashboards with filters for key segments.
LTV report by cohort or acquisition source.
Top segment persona briefs for marketing/product.
Quarterly segmentation review process.

How to Measure

% of users by segment and their LTV.
Retention and conversion by segment.
Revenue concentration in top-performing segments.
Cost per acquisition (CPA) vs. LTV by segment.
Time-to-conversion or onboarding by cohort.
Segment-specific churn rates or feature adoption.

Real-World Examples

Canva

Identified high-LTV segments like marketers and social media managers to tailor templates and pricing.

Slack

Focused on team-based activation and segmented users by team size and usage patterns.

Segment

Used internal data to segment customers by tech stack complexity and design ideal onboarding paths.

Get It Right

Focus on behavior as much as demographics.
Prioritize value and growth potential over volume.
Validate segments with real revenue, not just usage.
Keep segments actionable and not too fragmented.
Regularly reassess as your product and market evolve.

Don't Make These Mistakes

Creating too many segments with too little data.
Failing to connect segments to product or growth strategy.
Treating all users the same in onboarding or outreach.
Ignoring usage trends in favor of only firmographic traits.
Forgetting to align marketing and product around segment needs.