Analyzing for Insight

Once data is flowing, the next step is finding the story within. You’ll discover how to segment users to uncover high-value groups, identify funnel drop-offs, and forecast key outcomes using time-based and predictive modeling techniques that can shape smarter decisions.

Segment Users to Find High-LTV Niches

Not all users are created equal. This section shows how to segment your users by behavior, demographic, and acquisition source to find your most valuable—and scalable—customer segments.

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Use Funnel Metrics to Identify Drop-Offs

Funnels tell the story of where you’re gaining—or losing—users. This section shows how to build and analyze your acquisition and product funnels to identify friction points, improve conversion, and reduce churn.

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Monitor Time-to-Conversion and Cohort Trends

This section helps you understand when and how users convert or churn by analyzing cohort data and time-to-conversion trends. It’s key to forecasting growth, improving onboarding, and boosting retention.

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