Analyzing User Sentiment
Creating a Sentiment Analysis Workflow for Social Media and Public Channels
This prompt helps customer support teams develop a sentiment analysis workflow to monitor user feedback from social media, forums, and other public channels. It focuses on identifying and responding to trends, improving brand perception, and gathering actionable insights.
Responsible:
Customer Support
Accountable, Informed or Consulted:
Customer Success, Marketing, Product
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify key platforms where customers discuss your product, such as social media or review sites.
Set up monitoring tools to collect data from relevant channels.
Align with marketing and product teams on goals for public sentiment analysis.
THE PROMPT
Help create a sentiment analysis workflow for monitoring user feedback about [specific software product or service] across social media and public forums. Focus on:
Data Sources: Recommending platforms to monitor, such as, ‘Track mentions of [Product Name] on Twitter, LinkedIn, Reddit, and user review sites like G2 or Trustpilot.’
Sentiment Monitoring Tools: Suggesting tools for automation, like, ‘Use tools like Brandwatch, Hootsuite, or Sprinklr to collect and analyze sentiment data in real time.’
Categorizing Feedback: Providing strategies for organizing feedback, such as, ‘Group comments into categories like praise, feature requests, or negative experiences.’
Responding to Feedback: Recommending proactive engagement, like, ‘For positive feedback, thank the user publicly. For negative sentiment, offer a resolution or escalate the issue privately.’
Tracking Sentiment Over Time: Suggesting ways to measure changes, such as, ‘Create monthly sentiment reports to evaluate the impact of marketing campaigns, product launches, or support improvements.’
Provide a workflow outline that enables support teams to effectively analyze and respond to sentiment from social media and public platforms, ensuring actionable insights. If additional details about target platforms or goals are needed, ask clarifying questions to refine the workflow.
Bonus Add-On Prompts
Propose strategies for prioritizing engagement with high-impact comments, such as those from influencers or enterprise clients.
Suggest methods for correlating public sentiment with internal support trends to identify alignment.
Highlight techniques for using sentiment insights to refine social media and marketing strategies.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on monitoring sentiment during product launches or major announcements.
Include tips for integrating sentiment analysis with customer success workflows.
Propose ways to automate sentiment scoring for faster insights.
Highlight tools for mapping sentiment data to competitive benchmarking.
Add suggestions for addressing fake or malicious feedback on public platforms.
WHEN TO USE
To track brand perception and user sentiment across public channels.
During marketing campaigns to evaluate their effectiveness and user response.
When addressing negative public sentiment proactively to protect brand reputation.
WHEN NOT TO USE
For private feedback channels, such as support tickets or surveys.
If the volume of public mentions is too low to provide meaningful analysis.