PRODUCT DEVELOPMENT
Problem
Prior to Fundrise, investing in commercial real estate was out of reach for most individual investors due to high minimum investment requirements, lack of access to premium projects, and complex and expensive transaction processes.
Solution
Fundrise developed an online platform that pools investments from multiple investors, enabling them to invest in a portfolio of real estate projects with relatively small amounts of money. The platform offers various investment plans tailored to different goals and risk tolerances, including income-focused or growth-oriented strategies.
Value Proposition
Fundrise's value proposition is making real estate investing accessible, affordable, and transparent for individual investors, allowing them to participate in investments previously reserved for the wealthy or institutional investors.
Development Process
The development of Fundrise's platform involved creating a user-friendly interface, establishing relationships with real estate developers and companies, and navigating complex regulatory requirements to offer public investment opportunities.
Scalability
The platform has scaled by continuously enhancing its technology, expanding its investment offerings, and growing its investor base through targeted marketing and referral programs.