Design Feedback Loops

Make it easy for insights to travel from the frontlines to decision-makers and back. Build structured loops between customers, teams, and leadership. Close the loop visibly so people see their input leads to action.

Why it's Matters

Feedback is the mechanism by which strategy adapts. Without it, you’re flying blind. High-growth companies build feedback loops between teams, customers, and leadership so problems surface early and momentum compounds.

What You Need to Do

Build structured ways to gather input from customers, users, and team members
Set feedback cadences for product, GTM, ops, and culture
Make insights actionable not just collected
Close the loop so people see their input led to change

How to Approach It

Set up core feedback loops (e.g., CS → Product, Sales → Marketing)
Use lightweight tools (forms, surveys, comment boxes, Slack workflows)
Schedule review points and assign owners
Track which insights led to what changes

Deliverables

Feedback loop map by function
Feedback-to-action tracker
Process for collecting, reviewing, and responding

How to Tell if You Got It Right

Your team knows how to share feedback and sees results
Customer insights shape product or GTM
Feedback is built into your operating cadence, not bolted on

What to Watch Out For

“Black box”feedback: collected but ignored
Asking for feedback without context or clarity
Delayed loops: months between insight and action