Build Your Financial Model and Capital Plan

Bring together your cost assumptions, revenue projections, and growth priorities into a full financial model. Use it to plan runway, model scenarios, and define whether you’ll grow through outside funding or organically. This step ties strategy to numbers — so you can plan, explain, and adjust with confidence.

Why it's Matters

A strategy without a financial model is just a story. This step brings together your cost structure, revenue assumptions, and growth plans into a dynamic financial model. It supports decision-making, funding strategy, and alignment across teams, whether you're raising capital or growing organically.

What You Need to Do

Consolidate revenue and cost projections into a forward-looking model
Define key financial assumptions and variables
Align financial outputs with strategic milestones and scenario plans
Include funding logic if raising: how much, when, and why

How to Approach It

Combine your fixed + variable cost structure with forecasted revenue
Define key assumptions for pricing, conversion rates, churn, etc.
Model cash flow, runway, and milestones under multiple scenarios
If relevant, outline funding strategy or capital injection timing

Deliverables

• Full financial model with assumptions and metrics

• Scenario planning summary (lean, base, aggressive)

• Optional: Use-of-funds plan or investment case

How to Tell if You Got It Right

You can explain how your strategy plays out in financial terms
You can adjust levers quickly when things shift
Investors or stakeholders understand how funding supports growth

What to Watch Out For

One-size-fits-all models with no strategic linkage
Outdated assumptions from previous rounds or stages
Treating break-even or funding plans as standalone instead of integrated