SALES
Preparing for Global Expansion
Leveraging Partnerships to Expand Reach
Strategic partnerships help accelerate global expansion by providing access to established networks, expertise, and infrastructure.
Why it's Important
Reduces time-to-market in new regions.
Leverages local expertise and connections.
Shares the cost and risk of expansion.
How to Implement
Identify potential partners with strong local presence or complementary offerings.
Develop a mutually beneficial value proposition.
Establish clear terms and responsibilities in partnership agreements.
Integrate partner feedback into sales and marketing strategies.
Regularly evaluate partnership performance.
Available Workshops
Partner Identification Workshop: Map potential partners by region and industry.
Value Proposition Brainstorm: Define win-win scenarios.
Contract Review Session: Work with legal to draft agreements.
Partner Onboarding Plan: Outline steps for seamless integration.
Collaboration Workflow Design: Set up processes for ongoing coordination.
Success Metric Definition: Agree on shared KPIs.
Deliverables
List of targeted partners and contact plans.
Signed partnership agreements.
Partner onboarding and training materials.
How to Measure
Revenue generated through partnerships.
Speed of market entry with partner support.
Partner satisfaction and engagement metrics.
Cost savings from leveraging partner infrastructure.
Real-World Examples
Microsoft
Collaborated with local IT firms to expand Azure’s global reach
Shopify
Partnered with local payment processors to ensure seamless transactions in new markets.
PayPal
Formed alliances with financial institutions to build trust in regions with lower digital adoption.
Get It Right
Choose partners with aligned goals and values.
Build strong communication channels.
Clearly define roles and responsibilities upfront.
Continuously evaluate and optimize partnerships.
Offer incentives for partner success.
Don't Make These Mistakes
Over-relying on partners for core functions.
Entering agreements without clear deliverables.
Failing to vet partner capabilities and reputation.
Ignoring partner feedback during strategy adjustments.
Neglecting to review and refine partnerships over time.
Provided courtesy of Whitney Elenbaas, Fractional CRO