SALES
Advanced Revenue Growth Techniques
Building Customer Advocacy Programs
Customer advocacy programs leverage satisfied customers to act as brand ambassadors, helping drive organic growth through referrals, testimonials, and case studies.
Why it's Important
Reduces customer acquisition costs.
Builds trust with potential customers.
Strengthens relationships with existing customers.
How to Implement
Identify satisfied customers through NPS scores or feedback surveys.
Create incentives for participation in advocacy programs (e.g., discounts, recognition).
Develop a system for capturing testimonials and case studies.
Empower advocates to share their experiences through events, social media, or referral programs.
Monitor and celebrate advocate contributions.
Available Workshops
NPS Analysis: Identify top advocates based on survey responses.
Testimonial Writing: Guide customers on how to craft compelling stories.
Referral Program Design: Develop and test reward structures.
Social Media Campaigns: Plan strategies for advocate-led promotion.
Customer Journey Mapping: Identify moments to engage potential advocates.
Recognition Planning: Design non-monetary rewards for advocates.
Deliverables
Customer advocacy plan.
Testimonials, case studies, and referral materials.
Reward structure for advocates.
How to Measure
Number of referrals and conversion rates from advocates.
Increase in social media mentions and shares.
Revenue attributed to advocacy-driven efforts.
Real-World Examples
Dropbox
Successfully used a referral program that rewarded users with extra storage.
Tesla
Leveraged customers’ enthusiasm to drive viral word-of-mouth marketing.
Canva
Encouraged advocates to share designs, boosting organic growth
Get It Right
Focus on creating value for advocates.
Ensure advocates’ contributions feel authentic.
Recognize and reward advocates consistently.
Integrate advocacy moments seamlessly into the customer journey.
Use advocacy feedback to refine programs.
Don't Make These Mistakes
Overlooking customer feedback when designing programs.
Making participation feel transactional or forced.
Failing to measure the program’s ROI.
Neglecting to update advocacy incentives.
Ignoring non-monetary motivators like recognition.
Provided courtesy of Whitney Elenbaas, Fractional CRO