Market Research
Market research techniques encompass a diverse range of strategies from surveys to advanced analytics like A/B testing, each tailored to explore different facets of consumer behavior, market trends, and competitive dynamics. Using these technique cards provides a structured approach to identifying and leveraging opportunities, optimizing product development, and ensuring strategic alignment across all stages of the product lifecycle.
Available Patterns:
41
Technical Exploration
Security Assessments
Security assessments involve evaluating the security measures of software, systems, or networks to identify vulnerabilities and threats. This process helps organizations protect their data and resources from unauthorized access and attacks, ensuring that their IT infrastructure is robust and secure.
BUDGET
2
/5
EFFORT
2
/5
IMPACT
5
/5
PRODUCT LIFECYCLE STAGE
Pre-Launch
Technical Exploration
Feasibility Studies
Feasibility studies are detailed investigations into the practicality of a proposed project or system. They aim to objectively uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success.
BUDGET
2
/5
EFFORT
2
/5
IMPACT
5
/5
PRODUCT LIFECYCLE STAGE
Pre-Development and Planning
Ideation and Concept Testing
Concept Testing
Concept testing involves presenting a concept—whether for a product, service, or advertising campaign—to target users or customers to gauge their reaction before fully developing or launching the idea. This process helps validate the appeal and viability of a concept early in the development process.
BUDGET
3
/5
EFFORT
3
/5
IMPACT
5
/5
PRODUCT LIFECYCLE STAGE
Pre-Development and Planning, Product Development
Technical Exploration
API Testing
API testing is a type of software testing that involves verifying that Application Programming Interfaces (APIs) meet expectations for functionality, reliability, performance, and security. This technique is crucial for ensuring that software systems interact seamlessly and that their components function properly in conjunction.
BUDGET
3
/5
EFFORT
3
/5
IMPACT
5
/5
PRODUCT LIFECYCLE STAGE
Pre-Launch, Product Development
Ideation and Concept Testing
Hackathons
Hackathons are events, typically lasting from a few hours to a few days, where programmers, designers, and other stakeholders collaborate intensively on software projects. These events are a rapid way to prototype new ideas, solve problems, and foster innovation within a compressed timeframe.
BUDGET
2
/5
EFFORT
2
/5
IMPACT
5
/5
PRODUCT LIFECYCLE STAGE
Innovation, Talent Acquisition and Engagement
Ideation and Concept Testing
Wireframing
Wireframing is a method used to design a skeletal layout of a website, app, or software interface. It involves creating a blueprint that outlines the structure, content, and functionality without detailed design elements. This technique allows teams to focus on usability and the user journey before moving into more detailed design phases.
BUDGET
5
/5
EFFORT
5
/5
IMPACT
4
/5
PRODUCT LIFECYCLE STAGE
Early Conceptualization