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Market Research 

Market research techniques encompass a diverse range of strategies from surveys to advanced analytics like A/B testing, each tailored to explore different facets of consumer behavior, market trends, and competitive dynamics. Using these technique cards provides a structured approach to identifying and leveraging opportunities, optimizing product development, and ensuring strategic alignment across all stages of the product lifecycle.

Available Patterns:

41

Technical Exploration

Security Assessments

Security assessments involve evaluating the security measures of software, systems, or networks to identify vulnerabilities and threats. This process helps organizations protect their data and resources from unauthorized access and attacks, ensuring that their IT infrastructure is robust and secure.

BUDGET

2

/5

EFFORT

2

/5

IMPACT

5

/5

PRODUCT LIFECYCLE STAGE

Pre-Launch

Technical Exploration

Feasibility Studies

Feasibility studies are detailed investigations into the practicality of a proposed project or system. They aim to objectively uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success.

BUDGET

2

/5

EFFORT

2

/5

IMPACT

5

/5

PRODUCT LIFECYCLE STAGE

Pre-Development and Planning

Ideation and Concept Testing

Concept Testing

Concept testing involves presenting a concept—whether for a product, service, or advertising campaign—to target users or customers to gauge their reaction before fully developing or launching the idea. This process helps validate the appeal and viability of a concept early in the development process.

BUDGET

3

/5

EFFORT

3

/5

IMPACT

5

/5

PRODUCT LIFECYCLE STAGE

Pre-Development and Planning, Product Development

Technical Exploration

API Testing

API testing is a type of software testing that involves verifying that Application Programming Interfaces (APIs) meet expectations for functionality, reliability, performance, and security. This technique is crucial for ensuring that software systems interact seamlessly and that their components function properly in conjunction.

BUDGET

3

/5

EFFORT

3

/5

IMPACT

5

/5

PRODUCT LIFECYCLE STAGE

Pre-Launch, Product Development

Ideation and Concept Testing

Hackathons

Hackathons are events, typically lasting from a few hours to a few days, where programmers, designers, and other stakeholders collaborate intensively on software projects. These events are a rapid way to prototype new ideas, solve problems, and foster innovation within a compressed timeframe.

BUDGET

2

/5

EFFORT

2

/5

IMPACT

5

/5

PRODUCT LIFECYCLE STAGE

Innovation, Talent Acquisition and Engagement

Ideation and Concept Testing

Wireframing

Wireframing is a method used to design a skeletal layout of a website, app, or software interface. It involves creating a blueprint that outlines the structure, content, and functionality without detailed design elements. This technique allows teams to focus on usability and the user journey before moving into more detailed design phases.

BUDGET

5

/5

EFFORT

5

/5

IMPACT

4

/5

PRODUCT LIFECYCLE STAGE

Early Conceptualization

Fractional Executives

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