Roadmapping

Roadmapping is a strategic planning technique used to outline the vision, direction, and priorities of a product over time. It involves creating a visual timeline that details key milestones, feature releases, and development goals, helping align the team and stakeholders around the product's future.

BUDGET

Generally cost-effective as it primarily involves internal planning and management resources

EFFORT

Moderate effort needed to compile data, engage stakeholders, and maintain the roadmap

IMPACT

Highly impactful as it helps ensure the product develops in a way that meets market needs and company goals

PRODUCT LIFECYCLE STAGE

Strategic Planning, Product Development

GOALS

Visualize Product Evolution: Map out the development trajectory of the product to guide strategic decisions.
Prioritize Features: Identify and schedule the implementation of features based on their importance and market demand.
Align Stakeholders: Ensure all team members and external stakeholders understand the product’s direction and timelines.

IMPLEMENTATION

Define Strategic Goals: Establish the long-term objectives of the product.
Gather Input: Collect insights from stakeholders, customers, and market research to inform the roadmap.
Identify Key Milestones: Determine important milestones such as feature launches, updates, and market expansions.
Create the Roadmap: Utilize tools like timeline software to visually layout the roadmap.
Communicate the Roadmap: Share and discuss the roadmap with all relevant parties to ensure alignment and commitment.
Update Regularly: Review and adjust the roadmap as needed based on product performance, market changes, and stakeholder feedback.

TIPS FOR TESTING THE RESEARCH

Iterative Review: Regularly revisit the roadmap to ensure it remains relevant and aligned with market needs.
Stakeholder Feedback: Engage continuously with stakeholders to gather feedback and refine the roadmap.
Market Testing: Validate roadmap priorities with market testing of proposed features or changes.

AI PROMPT

Based on the latest trends in the health tech industry, could you recommend adjustments to our product roadmap for the upcoming year?

EXAMPLE

An automotive company used roadmapping to plan the development of a new electric vehicle series. The roadmap outlined the introduction of new models over a five-year period, incorporating feedback from early adopter reviews and aligning with advances in battery technology. This planning enabled the company to strategically phase investments, coordinate marketing efforts, and adjust features in line with evolving consumer demands and technological advancements.

Try one of Roadmap Development Workshops.