MDA
Aeronautics, Satellite, Government
B2B, Platform
Funding:
Mature
MDA operates as a Canadian space technology company, specializing in robotics, satellite systems, and geointelligence, contributing to advancements in Earth observation, communication technologies, and supporting space missions such as viable Moon colonies.
Product Consultant
I showcased dynamic leadership by training and coaching my team in innovative techniques for product evolution. I actively cultivated close collaboration with cross-functional teams to effectively translate client requirements into actionable product development plans.
It's a pleasure working with Deanne. She is patient and pays attention to details. GIS application is complicated and is almost never intuitive to use, but Deanne helped refine our UI so that we can bring to the user the best User Experience possible. Deanne has also been punctual at delivering her work and always kept an open dialogue during the process.
Danny Cheng, Tech Lead
The Project
Two projects were involved in handling satellite imagery: the first aimed at determining the timing and area selection for capturing images, while the second dealt with the process of organizing and ordering these images.
Target Audience
The project engaged with satellite operators and image purchasers across various markets, predominantly governmental sectors. It included conducting initial interviews with users and buyers, as well as validating the concept.
Competitors
A limited competitive analysis was conducted; however, due to the classified nature of each project, which required top-secret clearance, only minimal insights could be obtained about competitors.
User Insights
Users required an interface that was not only easier to navigate but also provided enhanced visibility into the status of their orders. They faced challenges in selecting specific images for capture and in accessing historical images.
The Problem
The main problem originated from an archaic system with significant usability issues. The project aimed to design a user-friendly system that required minimal instruction, contrasting with the legacy system's extensive 200-page training manual.
The Solution
By prioritizing the mapping system, offering users intuitive, context-rich guidance, and a visually appealing interface, we significantly reduced the need for extensive training. This approach allowed us to streamline our training materials down to concise one-page documents focusing on key features.
