STEP
8
PRODUCT STRATEGY
Customer Acquisition & Growth
With your product launched, the focus shifts to acquiring customers and driving growth. This step involves implementing marketing strategies, tracking user engagement, and iterating based on user feedback. Effective customer acquisition and growth strategies are vital for building a strong user base and ensuring your product's long-term success.
In this phase, you'll execute your marketing and sales plans to attract and acquire new customers. Tracking user engagement through key performance indicators (KPIs) helps you understand how users interact with your product and identify areas for improvement. By continuously iterating and optimizing your product based on user feedback, you can enhance user experience and satisfaction, driving further growth and adoption.