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STEP

6

PRODUCT MARKETING

Driving Adoption & Retention

Sustaining customer engagement and loyalty requires a focus on education and experience. Intuitive onboarding, incentives like free trials, and leveraging testimonials help drive conversions and strengthen long-term retention.

Customer Testimonials & Social Proof

Social proof, including customer testimonials, case studies, and reviews, builds trust and credibility. Highlighting real customer success stories reassures potential buyers that your product delivers results.

Free Trials & Incentives

Offering free trials, discounts, or referral programs can encourage users to try your product and increase conversion rates. Incentives lower the barrier to entry and provide users with firsthand experience of your product’s value.

Onboarding & Education

A seamless onboarding experience helps new users understand your product’s value quickly and effectively. Well-designed tutorials, guided walkthroughs, and educational resources ensure that customers can easily adopt your product.

Fractional Executives

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