Social & Community

Social media and community engagement help brands foster relationships, build trust, and drive organic growth. A well-executed strategy leverages both paid and organic efforts to reach target audiences, create meaningful interactions, and turn customers into advocates.

Why it's Important

Increases brand awareness and organic reach.
Strengthens customer relationships and brand loyalty.
Drives engagement and conversions through direct interactions.
Encourages user-generated content (UGC) and word-of-mouth marketing.
Provides a platform for real-time customer feedback and support.

How to Implement

Develop a social media strategy that aligns with your brand’s goals and audience.
Define which platforms are best suited for your audience (LinkedIn, Twitter, Instagram, etc.).
Create a content calendar balancing educational, promotional, and engagement-driven content.
Use both organic and paid strategies to maximize reach.
Build a community engagement plan (forums, social groups, ambassador programs).
Monitor trends, conversations, and brand mentions to stay relevant.

Available Workshops

Social Content Strategy Workshop to map out content themes and formats.
Community Engagement Brainstorm to identify interactive initiatives.
Social Listening & Sentiment Analysis Session to analyze audience perception.
Influencer & Brand Ambassador Identification to explore partnerships.
Engagement Tactics Review to refine interactive approaches (polls, live Q&As, giveaways).
Crisis Management Simulation to prepare for handling negative feedback.

Deliverables

Social media strategy document outlining goals, platforms, and key content pillars.
Content calendar with planned posts, themes, and engagement tactics.
Community engagement plan including user groups, ambassador programs, and discussions.
Performance tracking framework to analyze engagement, growth, and conversions.

How to Measure

Engagement rates (likes, shares, comments, click-through rates).
Follower and community growth (new subscribers, group members).
User-generated content participation (hashtags, mentions, shares).
Brand sentiment analysis (positive vs. negative mentions).
Conversions from social media (lead generation, direct sales, website traffic).

Real-World Examples

Wendy's

Twitter Strategy – Known for witty, engaging, and humorous interactions that drive viral conversations.

Nike

Community-Driven Campaigns – Encourages user participation through motivational challenges and storytelling.

Figma

Design Community – Built an active online community where designers share ideas, templates, and feedback.

Get It Right

Focus on building relationships, not just promoting products.
Maintain a consistent brand voice across platforms.
Use real-time engagement (replying to comments, hosting live discussions).
Leverage user-generated content to foster authenticity.
Experiment with new social trends and interactive formats (Reels, Spaces, AMAs).

Don't Make These Mistakes

Ignoring customer engagement and only pushing promotions.
Being inconsistent with posting and brand messaging.
Not responding to negative feedback or customer concerns.
Over-relying on paid media without an organic engagement strategy.
Failing to measure performance and adjust strategy accordingly.

Provided courtesy of Catherine St Clair, Product Marketing Manager, St Clair GTM Consulting