PRODUCT MARKETING
Go-to-Market Execution: Key Channels
Press & PR
Public relations (PR) and media coverage can amplify brand awareness and credibility.
Why it's Important
Builds brand credibility through third-party validation.
Drives awareness beyond paid and owned channels.
Positions the company as an industry leader.
How to Implement
Identify key media outlets and journalists.
Craft a compelling press release.
Offer exclusive early access to journalists.
Leverage thought leadership to secure media placements.
Available Workshops
Media Relations Training.
Crisis Communication Planning.
Press Release Writing Workshop.
Deliverables
Press release with key messaging.
Media outreach strategy.
How to Measure
Number of media placements.
Referral traffic from PR sources.
Real-World Examples
Apple
Apple product launches generate massive PR attention.
Slack
Slack’s early PR strategy focused on business publications.
Tesla
Tesla uses PR stunts to dominate media coverage.
Get It Right
Target the right journalists.
Provide exclusive content.
Ensure consistent messaging.
Don't Make These Mistakes
Relying on press releases alone.
Ignoring relationships with journalists.
Provided courtesy of Catherine St Clair, Product Marketing Manager, St Clair GTM Consulting