Pricing Strategies
This series of pricing cards offers a comprehensive overview of various SaaS pricing models, tailored to meet diverse business needs and customer bases. Each card delves into the specifics of a particular model, highlighting its best applications, key benefits, and strategic considerations to help businesses identify the optimal pricing strategy for their software offerings.
Available Patterns:
41
Pricing Strategies
Revenue Sharing:
The B2B2C revenue sharing model involves partnerships where businesses collaborate to offer services or products to the consumer, sharing the generated revenue. Typically, one business provides a product or service, while the other offers access to their consumer base, both benefiting from the increased market reach and revenue.
IDEAL FOR
B2B2C
E-commerce platforms where third-party vendors sell products directly to consumers through a larger, established platform.
Software as a Service (SaaS) tools integrated into other services or platforms that cater to both businesses and consumers.
Streaming services that host content from various creators or studios, sharing revenue based on viewership or subscriptions.
FLEXIBILITY RATING
Moderate
Pricing Strategies
Tiered Pricing
The B2C tiered pricing model offers different levels of product or service packages at varying price points. Each tier includes a progressively greater number or quality of features, designed to cater to different segments of the market based on their needs and willingness to pay.
IDEAL FOR
B2C
SaaS products that can be segmented into different levels of functionality, such as cloud storage or online design tools.
Digital content platforms, like streaming services, where different tiers may offer varying content quality (e.g., standard definition, HD, Ultra HD) or access privileges.
Consumer services such as fitness apps or learning platforms that can offer basic, intermediate, and advanced levels.
FLEXIBILITY RATING
High
Pricing Strategies
Ad-Based Model
The B2C ad-based model generates revenue by displaying advertisements to users instead of charging them directly for the product or service. This model is particularly common in digital platforms where user engagement can be monetized through ad impressions and clicks.
IDEAL FOR
B2C
Social media platforms where high user engagement offers numerous opportunities for ad placements.
Content platforms like news sites, video streaming services, and blogs that attract regular visitors.
Mobile apps, especially games and utilities, where ads can be integrated without disrupting user experience too much.
FLEXIBILITY RATING
High
Pricing Strategies
In-App Purchases
The B2C in-app purchases model allows consumers to buy additional features, content, or services within a software application. This model is commonly used in mobile apps, where users download the app for free but can pay for various enhancements or extras.
IDEAL FOR
B2C
Mobile games, where users can purchase virtual goods, power-ups, or additional levels.
Lifestyle and productivity apps that offer premium features or additional content.
Social media apps where exclusive features or customization options can be purchased.
FLEXIBILITY RATING
High
Pricing Strategies
One-Time Purchase
The B2C one-time purchase model involves consumers paying a single, upfront fee to obtain permanent access to a software product or service. This model is straightforward and appeals to users who prefer not to commit to ongoing subscription fees.
IDEAL FOR
B2C
Software that does not require continuous updates or maintenance, such as photo editing tools or productivity applications.
Standalone games where ongoing content updates are not essential for enjoyment.
Utility software like antivirus or system optimization tools that can operate effectively without continuous updates.
FLEXIBILITY RATING
Moderate
Pricing Strategies
Pay-Per-Use
The B2C pay-per-use model charges consumers based on their actual usage of a service or software. This approach ensures that customers only pay for what they consume, making it attractive for those who prefer not to commit to regular subscription fees.
IDEAL FOR
B2C
Cloud services like computing power and data storage where usage can vary significantly.
Digital media services such as streaming films or downloading music, where consumers may prefer to pay only for the content they consume.
Utility applications, such as online editing tools or graphic design software, where usage may be intermittent.
FLEXIBILITY RATING
High