Persuasive Techniques
Visual Persuasion
Utilizing images and graphics to influence attitudes, beliefs, or actions.
APPLICATION TO SOFTWARE
Incorporate visually appealing designs, infographics, and persuasive calls to action.
STAGES
Marketing: Use compelling visuals to attract and engage users in advertisements and promotional materials.
Onboarding: Utilize visually intuitive interfaces and infographics to guide users through initial setup and usage.
Conversion: Implement persuasive visuals in calls to action to encourage users to subscribe, purchase, or engage further.
TIPS TO IMPLEMENT
Choose visuals that align with brand identity and resonate with target audience preferences.
Ensure high-quality and relevant imagery to convey credibility and professionalism.
Test different visual elements to optimize effectiveness and engagement.
REAL-LIFE EXAMPLES
Canva empowers users to create professional designs with visually appealing templates and graphics.
Pinterest leverages captivating visuals to inspire users and drive engagement with content.
Airbnb uses stunning photographs to persuade users to book accommodations by evoking desire and trust.