Cognitive Strategies
Priming
Using subtle cues or stimuli to influence subsequent behavior or decision-making.
APPLICATION TO SOFTWARE
Use interface design, messaging, or user interactions to prime users for specific actions or behaviors.
STAGES
Onboarding: Guide users through a series of setup steps or tutorials to prime them for using key features.
Feature Adoption: Prompt users with reminders or suggestions to use specific features after they have completed related actions.
Customization: Personalize the user experience based on past behavior or preferences to prime users for future interactions.
TIPS TO IMPLEMENT
Use visual cues, prompts, or reminders to prime users for desired actions.
Keep priming subtle and unobtrusive to avoid appearing manipulative.
Test different priming techniques to see which ones are most effective for your target audience.
REAL-LIFE EXAMPLES
Social media platforms use notifications or prompts to prime users to engage with content or connect with friends after logging in.
Productivity apps use reminders or notifications to prime users to complete tasks or meet deadlines.
E-commerce websites use personalized recommendations or "you may also like" sections to prime users for additional purchases based on their browsing history.