Emotional Appeal
Humor
Using humor to entertain and engage, disarming resistance and creating a positive association with the software product.
APPLICATION TO SOFTWARE
Incorporate humor into user interfaces, marketing materials, and customer interactions.
STAGES
Marketing: Create humorous ads, social media posts, or blog content to attract attention and generate interest.
Onboarding: Use light-hearted language and playful animations to make the onboarding process enjoyable for users.
Customer Support: Use humor to lighten the mood during support interactions and build rapport with users.
TIPS TO IMPLEMENT
Know your audience and use humor that resonates with their sensibilities.
Keep humor relevant to the context and brand personality of the software product.
Avoid offensive or polarizing humor that may alienate users.
REAL-LIFE EXAMPLES
Slack uses playful illustrations and witty copy in its app interface and marketing materials to create a fun and engaging user experience.
Mailchimp's marketing campaigns often incorporate humor, such as quirky animations and pun-filled content, to entertain and connect with users.
Wendy's, a fast-food chain, gained attention and social media engagement by using humor and sarcasm in its responses to customer inquiries and comments.