Reciprocity
Surprise Gifts
Unexpectedly rewarding users with surprise gifts or bonuses, enhancing user satisfaction and fostering positive sentiment towards the software.
APPLICATION TO SOFTWARE
Occasionally surprise users with gifts such as free upgrades, exclusive content, or credits as a token of appreciation for their loyalty or engagement.
STAGES
Random Selection: Select users at random intervals to receive surprise gifts, keeping the timing unpredictable and exciting.
Milestone Celebrations: Reward users when they reach significant milestones, such as anniversaries or usage milestones, to celebrate their loyalty and engagement.
Seasonal Events: Offer surprise gifts during special occasions or holidays to spread cheer and enhance user experience during festive periods.
TIPS TO IMPLEMENT
Personalize surprise gifts based on users' preferences, behavior, or past interactions with the software to increase relevance and impact.
Communicate the surprise gifts with delight and gratitude, expressing appreciation for users' support and contributions.
Encourage users to share their surprise gifts on social media or with friends, amplifying the positive sentiment and generating word-of-mouth referrals.
REAL-LIFE EXAMPLES
Google occasionally surprises users with free Google Play credits, movie rentals, or app discounts as part of its "Google Play Points" loyalty program, rewarding users for their engagement with the Play Store.
Starbucks offers surprise rewards to members of its Starbucks Rewards program, such as free drinks or food items, during random "Star Days" to thank loyal customers for their patronage.
Amazon sometimes surprises Prime members with exclusive offers or discounts on select products during its annual Prime Day event, delighting users and driving excitement around the shopping event.