Persuasive Techniques
Identity Salience
Shaping user identity through software interactions to enhance engagement and loyalty.
APPLICATION TO SOFTWARE
Shape user identity through customization, community building, and achievement recognition, enhancing engagement and loyalty.
STAGES
Onboarding: Encourage users to create profiles and customize settings.
Engagement: Facilitate interactions and recognition within the community.
Retention: Continuously reinforce identity through ongoing achievements and rewards.
TIPS TO IMPLEMENT
Provide flexible customization options to accommodate diverse user identities.
Encourage user-generated content and peer-to-peer interactions.
Use gamification elements to acknowledge and reward user achievements.
REAL-LIFE EXAMPLES
Facebook allows users to personalize profiles and connect with friends, reinforcing social identity.
LinkedIn encourages professional networking and skill endorsements, strengthening users' professional identity.
Strava recognizes athletes' accomplishments and fosters community engagement, enhancing their athletic identity.