Persuasive Techniques
Repetition
Repeating a message or information multiple times to reinforce its importance or to increase retention.
APPLICATION TO SOFTWARE
Reinforce key features, benefits, or calls to action through repeated messaging or prompts.
STAGES
Onboarding: Repeat important instructions or tips multiple times during the onboarding process to ensure users understand and remember them.
Feature Promotion: Use consistent messaging across marketing materials, emails, and in-app notifications to highlight key features and benefits.
Feedback Collection: Follow up with users multiple times to encourage them to provide feedback or reviews, increasing the likelihood of a response.
TIPS TO IMPLEMENT
Use varied formats and channels to repeat messages to avoid monotony and increase engagement.
Limit repetition to essential information or calls to action to avoid overwhelming or annoying users.
Monitor user responses and adjust repetition strategies based on feedback and effectiveness.
REAL-LIFE EXAMPLES
Social media platforms use notifications and reminders to prompt users to engage with new features or to complete actions like updating their profile or posting content.
Productivity apps use recurring reminders and notifications to prompt users to complete tasks or to review their progress, increasing accountability and productivity.
E-commerce websites use retargeting ads and email campaigns to remind users about products they have viewed or added to their cart, increasing the likelihood of a purchase.