Authority
Whitepapers
Publishing authoritative reports or guides authored by recognized experts in the software's industry or field, offering valuable insights and thought leadership.
APPLICATION TO SOFTWARE
Offer whitepapers authored by industry experts directly within the software platform, providing users with in-depth analysis and actionable advice.
STAGES
Author Selection: Partner with reputable experts or thought leaders within the software's industry to author whitepapers on relevant topics of interest to users.
Content Development: Collaborate with authors to develop whitepapers that provide valuable insights, best practices, and actionable recommendations for users.
Distribution and Access: Make whitepapers easily accessible to users through the software platform, email newsletters, or dedicated resource centers, ensuring widespread distribution and visibility.
TIPS TO IMPLEMENT
Promote whitepapers to users through targeted campaigns and communications, highlighting the expertise of the authors and the value of the content.
Encourage users to download and share whitepapers with their networks, amplifying the reach and impact of the thought leadership content.
Monitor user engagement with whitepapers and gather feedback to assess their effectiveness and inform future content development efforts.
REAL-LIFE EXAMPLES
IBM publishes whitepapers authored by industry experts on topics such as artificial intelligence, cloud computing, and cybersecurity, providing valuable resources to its user community.
McKinsey & Company offers whitepapers authored by its consultants on topics such as business strategy, digital transformation, and industry trends, sharing actionable insights and best practices with its audience.
Microsoft releases whitepapers authored by its engineers and researchers on topics such as software development, machine learning, and data analytics, providing technical expertise and guidance to its user base.