Reciprocity
Free Resources or Tools
Providing complimentary resources or tools to users, enhancing value perception and fostering engagement with the software.
APPLICATION TO SOFTWARE
Offer free resources or tools, such as templates, guides, or software plugins, to users as additional benefits or incentives for using the software.
STAGES
Onboarding Process: Introduce free resources or tools to new users during the onboarding process to help them get started and maximize the value of the software.
Marketing Campaigns: Promote free resources or tools through marketing campaigns or content marketing efforts to attract new users and drive traffic to the software's website.
User Engagement: Continue to provide free resources or tools to existing users as part of ongoing engagement efforts, encouraging them to remain active and loyal.
TIPS TO IMPLEMENT
Align free resources or tools with users' needs, interests, and pain points to ensure relevance and value.
Showcase the benefits and features of free resources or tools prominently on the software's website or within the software itself to encourage adoption and usage.
Collect feedback from users on free resources or tools to identify areas for improvement and inform future development efforts.
REAL-LIFE EXAMPLES
Canva offers free design templates, graphics, and tutorials to users, providing valuable resources to help them create professional-looking designs and visuals.
HubSpot provides free marketing tools, such as CRM software, email marketing tools, and website analytics, to users, empowering businesses to manage and grow their marketing efforts effectively.
Trello offers free productivity resources, such as task management templates and workflow guides, to users, helping teams organize and streamline their work processes using the Trello platform.