Persuasive Techniques
Power of Three
Presenting information or options in groups of three to enhance comprehension and retention.
APPLICATION TO SOFTWARE
Implement the Power of Three by organizing features, pricing plans, and onboarding steps into concise groups, enhancing user comprehension and decision-making.
STAGES
Marketing: Highlight three main benefits or selling points of the software to attract attention.
User Interface Design: Organize interface elements or options into groups of three for intuitive navigation.
Support: Provide users with three recommended solutions or troubleshooting steps to resolve issues efficiently.
TIPS TO IMPLEMENT
Keep each group of three concise and focused on the most relevant information or options.
Use visual cues or formatting to clearly delineate each group of three.
Test different combinations of three to determine the most effective presentation.
REAL-LIFE EXAMPLES
Trello organizes tasks into three main categories: To Do, Doing, and Done, streamlining project management.
Evernote offers three pricing plans: Basic, Premium, and Business, catering to different user needs and budgets.
Google's homepage features three main sections: Search, Images, and Gmail, simplifying navigation for users.