Cognitive Strategies
Framing
Presenting information in a way that influences perception or decision-making.
APPLICATION TO SOFTWARE
Frame the benefits of the software in a positive light to enhance its appeal.
STAGES
Marketing: Highlight the software's unique features or advantages in comparison to competitors.
Pricing: Frame the pricing plans to emphasize value and affordability.
Customer Support: Frame support interactions positively to enhance user satisfaction and loyalty.
TIPS TO IMPLEMENT
Choose frames that align with the needs and preferences of your target audience.
Use language and visuals that emphasize the most compelling aspects of the software.
Be transparent and honest in your framing to build trust with users.
REAL-LIFE EXAMPLES
Zoom frames its video conferencing software as "connecting you wherever you are," emphasizing its accessibility and convenience.
Grammarly frames its premium subscription as an investment in "improving your writing skills," highlighting the long-term benefits for users.
Zendesk frames its customer support software as "empowering businesses to deliver better customer experiences," emphasizing its value in enhancing customer satisfaction and retention.