Urgency
Time-Sensitive Bonuses
Offering special bonuses or incentives to users for a limited time, encouraging immediate action and increasing perceived value.
APPLICATION TO SOFTWARE
Introduce time-sensitive bonuses, such as free add-ons, extended trials, or exclusive content, to motivate users to engage with or upgrade their usage of the software.
STAGES
Promotional Campaigns: Incorporate time-sensitive bonuses into marketing campaigns or product launches to create excitement and drive conversions.
Onboarding Process: Offer time-sensitive bonuses to new users during the onboarding process as incentives for completing specific actions or milestones.
Upgrade Opportunities: Provide time-sensitive bonuses to existing users as incentives for upgrading their subscription plans or purchasing additional features or add-ons.
TIPS TO IMPLEMENT
Clearly communicate the duration and terms of time-sensitive bonuses to users to create urgency and motivate action.
Highlight the unique value proposition of time-sensitive bonuses to users, emphasizing their exclusivity and immediate availability.
Monitor the performance of time-sensitive bonuses and adjust strategies as needed to optimize engagement and conversion rates.
REAL-LIFE EXAMPLES
Adobe offers time-sensitive bonuses, such as extended trial periods or free add-ons, to new users who sign up for its Creative Cloud subscription during promotional periods, increasing user acquisition and retention.
Canva provides time-sensitive bonuses, such as exclusive templates or premium features, to existing users who upgrade to Canva Pro within a limited time frame, driving upsells and revenue growth.
Grammarly offers time-sensitive bonuses, such as discounted pricing or bonus credits, to users who refer friends or colleagues to sign up for Grammarly Premium during limited-time referral campaigns, incentivizing word-of-mouth marketing and user acquisition.