Psychological Influence
Reciprocity
Offering something for free to encourage reciprocation of a desired action or behavior.
APPLICATION TO SOFTWARE
Provide free trials, resources, or tools to attract users and encourage engagement.
STAGES
Lead Generation: Offer free resources (e.g., ebooks, webinars) in exchange for email sign-ups.
Onboarding: Provide free trials or samples to allow users to experience the product's value.
Engagement: Offer exclusive features or content to active users as a token of appreciation.
TIPS TO IMPLEMENT
Offer valuable resources or features that align with your audience's needs.
Clearly communicate the benefits of the free offering.
Follow up with personalized messages or offers to nurture relationships.
REAL-LIFE EXAMPLES
Buffer offers a free plan with limited features to attract users to its social media management platform.
Canva provides a free version of its design tool with basic features, enticing users to upgrade for premium features.
Grammarly offers a free browser extension for checking grammar and spelling, driving users to its premium subscription for advanced features.