Persuasive Techniques
Contrast Principle
Influencing perception by presenting items or information in a sequence that highlights their differences.
APPLICATION TO SOFTWARE
Presenting options or features in a way that emphasizes the contrast between them to guide user decision-making.
STAGES
Pricing: Presenting different pricing tiers or subscription plans in a sequence that highlights the value and features of each tier.
Feature Comparison: Highlighting the differences between various features or options to help users choose the most suitable one for their needs.
Design Choices: Using contrasting visual elements or layouts to draw attention to important information or actions.
TIPS TO IMPLEMENT
Clearly communicate the differences between options to help users make informed decisions.
Use visual cues such as color, size, or placement to emphasize contrasts effectively.
Consider the needs and preferences of your target audience when presenting contrasting options.
REAL-LIFE EXAMPLES
Software companies often present pricing plans in a sequence that highlights the differences in features and pricing between each tier, making it easier for users to choose the right plan for their needs.
E-commerce websites use product comparison tables to highlight the differences between similar products, helping users make informed purchasing decisions.
Project management tools use contrasting visual elements to draw attention to important tasks or deadlines, making it easier for users to prioritize their work effectively.