Psychological Influence

Normative Influence

Influencing behavior by appealing to the desire to conform to social norms or expectations.

APPLICATION TO SOFTWARE

Showcase user adoption rates or industry benchmarks to encourage conformity.

STAGES

Marketing: Highlight industry trends or statistics to demonstrate widespread adoption.
Onboarding: Showcase success stories or testimonials from similar users to encourage new users to conform.
Social Proof: Encourage users to share their positive experiences to reinforce the normative influence.

TIPS TO IMPLEMENT

Highlight the popularity or acceptance of the software within the industry or peer groups.
Use social proof to amplify normative influence by showcasing endorsements from respected figures or organizations.
Frame the use of the software as a way to align with industry standards or best practices.

REAL-LIFE EXAMPLES

Collaboration tools like Slack or Microsoft Teams showcase user counts or adoption rates to demonstrate industry-standard communication methods.
Cloud storage providers emphasize the security and reliability of their services by highlighting the number of businesses or organizations using their platform.
Productivity apps may showcase testimonials or case studies from similar users or industries to reinforce the normative influence and encourage adoption.