Reciprocity
Exclusive Access
Granting users exclusive access to special features, content, or events, fostering a sense of privilege and loyalty.
APPLICATION TO SOFTWARE
Provide exclusive access to premium features, beta testing programs, or VIP support to users as rewards for loyalty or engagement.
STAGES
Loyalty Programs: Offer exclusive access as incentives or rewards for users who demonstrate loyalty or meet specific criteria, such as tenure or usage milestones.
Early Access: Provide exclusive access to new features, updates, or content to selected users or user segments before making them available to the general public.
VIP Support: Extend exclusive access to dedicated support channels or priority assistance to premium users or subscribers, ensuring a superior customer experience.
TIPS TO IMPLEMENT
Clearly communicate the benefits and eligibility criteria for exclusive access to users to incentivize engagement and foster loyalty.
Create a sense of anticipation and excitement around exclusive access opportunities through targeted messaging and promotions.
Monitor user feedback and engagement with exclusive access features to assess their effectiveness and make adjustments as needed.
REAL-LIFE EXAMPLES
LinkedIn offers exclusive access to premium features, such as InMail messaging and advanced analytics, to users who subscribe to its Premium or Sales Navigator plans, providing additional value and functionality.
Patreon provides exclusive access to premium content, community forums, and virtual events to patrons who support creators through monthly subscriptions or one-time contributions, fostering a sense of belonging and appreciation.
Discord offers exclusive access to beta testing programs and early access channels to users who participate actively in its community, allowing them to test new features and provide feedback before wider release.