Social Influence
User Testimonials
Feedback or reviews from satisfied users, affirming the software's value and benefits.
APPLICATION TO SOFTWARE
Collect user testimonials expressing positive experiences with the software's features and functionality.
STAGES
Marketing: Showcase user testimonials in advertisements and promotional materials to build social proof and credibility.
Onboarding: Display user testimonials during onboarding to reassure new users and encourage engagement.
Conversion: Utilize user testimonials on pricing pages or checkout processes to alleviate doubts and facilitate conversions.
TIPS TO IMPLEMENT
Select testimonials that highlight specific benefits or outcomes users have experienced.
Incorporate user testimonials across various channels, including websites, social media, and email campaigns.
Encourage users to leave testimonials by offering incentives or making the process simple and accessible.
REAL-LIFE EXAMPLES
Amazon displays user reviews and ratings for products, influencing purchasing decisions and building trust among shoppers.
Airbnb features testimonials from guests and hosts sharing positive experiences with the platform, fostering trust and confidence in booking accommodations.
Spotify showcases user-generated playlists and reviews, highlighting the platform's personalized music recommendations and social sharing features.