Psychological Influence
Likability
Establishing rapport and connection to make the audience more receptive to your message or product.
APPLICATION TO SOFTWARE
Use friendly and approachable language in user interfaces and communications.
STAGES
Branding: Create a brand personality that resonates with your target audience.
User Experience: Design intuitive interfaces with clear messaging and helpful prompts.
Customer Support: Provide empathetic and helpful support interactions to foster positive associations.
TIPS TO IMPLEMENT
Use conversational language that resonates with your audience.
Incorporate humor or storytelling to make your brand more relatable.
Showcase your team's personality through social media or behind-the-scenes content.
REAL-LIFE EXAMPLES
Mailchimp's quirky brand personality and playful tone resonate with small businesses and entrepreneurs.
Slack's friendly interface and customizable emojis contribute to its likable user experience.
Zendesk's support agents often inject humor and personality into their interactions, making them more enjoyable for users.