Psychological Influence
Social Proof
Demonstrating validation from others to influence behavior or belief.
APPLICATION TO SOFTWARE
Showcase customer testimonials, ratings, and case studies to build trust and credibility.
STAGES
Marketing: Display testimonials and ratings on the website.
Onboarding: Highlight success stories during user onboarding.
Support: Share customer success stories in support interactions.
TIPS TO IMPLEMENT
Collect and display authentic testimonials and reviews.
Utilize social media to amplify positive feedback.
Highlight specific benefits or results achieved by customers.
REAL-LIFE EXAMPLES
Slack displays customer testimonials on their website, emphasizing user satisfaction.
Airbnb incorporates user reviews and ratings to help users make informed booking decisions.
Dropbox used customer testimonials in their marketing to illustrate the benefits of their file-sharing service.