Authority
Webinars with Industry Leaders
Conducting online seminars or workshops led by prominent figures in the software's industry or niche, offering valuable insights and fostering community engagement.
APPLICATION TO SOFTWARE
Host webinars with industry leaders directly within the software platform, providing users with access to expert knowledge and fostering professional development.
STAGES
Speaker Selection: Invite influential figures or subject matter experts within the software's industry to lead webinars on relevant topics of interest to users.
Topic Alignment: Ensure webinar topics align with users' interests, needs, and pain points, addressing common challenges or emerging trends within the industry.
Promotion and Registration: Promote webinars to users through targeted email campaigns, in-app notifications, and social media, encouraging registration and attendance.
TIPS TO IMPLEMENT
Facilitate interactive Q&A sessions during webinars, allowing users to engage with industry leaders and ask questions in real-time.
Record and archive webinar sessions for users who are unable to attend live, making the content accessible for future reference.
Solicit feedback from users to evaluate webinar content and format, and incorporate suggestions into future webinar programming.
REAL-LIFE EXAMPLES
Salesforce hosts "Salesforce Live" webinars featuring industry leaders discussing topics such as sales strategies, customer engagement, and digital transformation, providing valuable insights to its user community.
Atlassian organizes "Atlassian Team Tour" events featuring webinars with industry experts sharing best practices for agile software development, team collaboration, and project management, offering valuable resources to its user base.
Adobe conducts "Adobe Experience Makers Live" webinars with industry leaders discussing topics such as digital marketing trends, customer experience optimization, and content strategy, providing actionable insights for its user community.