Scarcity
Limited Stock Notifications
Alerting users when the software's stock or availability is limited, creating urgency and encouraging immediate action.
APPLICATION TO SOFTWARE
Implement limited stock notifications to inform users when certain features, editions, or subscriptions are running low or about to sell out.
STAGES
Product Pages: Display limited stock notifications prominently on product pages to notify users of scarcity and prompt them to make a purchase.
Checkout Process: Show limited stock notifications during the checkout process to encourage users to complete their purchase before the item becomes unavailable.
Email Campaigns: Send targeted email notifications to users who have expressed interest in specific features or products, informing them of limited availability and encouraging immediate action.
TIPS TO IMPLEMENT
Use clear and concise messaging to convey the urgency of limited stock notifications and motivate users to take action.
Offer alternative options or recommendations for similar products if the desired item is out of stock, reducing the risk of user abandonment.
Monitor stock levels and update notifications in real-time to ensure accuracy and relevance to users.
REAL-LIFE EXAMPLES
Ticketmaster sends limited stock notifications for popular events with high demand, alerting users when tickets are running low and encouraging them to purchase before they sell out.
Apple displays limited stock notifications for new product releases, such as iPhones or MacBooks, indicating high demand and prompting users to pre-order or reserve their device before availability runs out.
Udemy shows limited stock notifications for online courses with limited enrollment slots, signaling scarcity and motivating users to enroll before seats are filled.