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Measuring Your Product

This collection of metrics cards offers detailed insights into key software development metrics, showcasing methods for improvement, real-world examples, and departmental utilization. By focusing on these metrics, product teams can strategically drive growth, enhance product quality, and optimize user engagement, ensuring sustained success in a competitive landscape.

Available Metrics:

59

Product

Product Qualitative Feedback

Product Qualitative Feedback is a metric that captures users' opinions, suggestions, and overall sentiments about a software product. It provides valuable insights into user satisfaction, potential improvements, and user experiences that are not always captured through quantitative data.

FORMULA

There is no specific formula for calculating Product Qualitative Feedback as it involves qualitative data analysis to derive meaningful insights.

Product

Feature Usage

Feature Usage is a crucial metric that measures how frequently and extensively users engage with specific features within a software application. This metric helps in understanding which features are most valued by users and which may need improvement or removal.

FORMULA

Feature Usage = Number of Interactions with a Feature / Total Interactions or Users × 100%

Sales, Marketing

Sales Growth

Sales Growth is a key indicator that measures the increase or decrease in a company's sales revenue over a specific period. It reflects the business's ability to expand its market reach and increase its revenue.

FORMULA

Sales Growth = ( Current Period Sales−Previous Period Sales / Previous Period Sales ​) × 100%

Product

Onboarding Time

Onboarding Time measures the duration it takes for a new user to become fully proficient with a software application from the initial signup. This metric is crucial for assessing the effectiveness of the onboarding process and its impact on user retention and satisfaction.

FORMULA

Onboarding Time=Time when proficiency is achieved−Time of signup

Sales, Marketing

Marketing ROI

Marketing ROI is a critical metric that measures the effectiveness of marketing campaigns by comparing the profit generated from these activities against the cost incurred. It helps determine the financial return from investments in marketing.

FORMULA

Marketing ROI = ( Revenue from Marketing − Marketing Costs / Marketing Costs ) × 100%

Marketing, Sales

Lead Conversion Rate

Lead Conversion Rate is a key performance indicator that measures the effectiveness of converting potential customers or leads into actual customers. It highlights the efficiency of the sales and marketing processes in closing deals or achieving desired actions.

FORMULA

Lead Conversion Rate=( Number of Conversions/Total Number of Leads )×100%

Fractional Executives

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